The Chesapeake Bay Dog Company, maker of the BAYDOG brand of performance-oriented dog products, has welcomed two new employees to their team.
Mikey Centrella has joined The Chesapeake Bay Dog Company as the Chief Marketing Officer. Centrella is digital marketing and communications expert who has helped global brands, nonprofits, universities, and arts institutions achieve success with digital branding, marketing and advertising. Over the past 18 plus years he has held VP roles with PR and advertising agencies such as Ogilvy, Publicis and AKQA, and has run digital campaigns for P&G, Citibank, General Mills and Discovery Channel. With his knowledge in social media marketing and branding, Centrella will be responsible for maximizing e-commerce growth and establishing a strong digital presence for BAYDOG.
The Chesapeake Bay Dog Company has also welcomed Morgan Foery as their Social Media & Brand Manager. Foery is a social media strategist and designer with success in developing and building brand identity. Over the past 5 years, she has worked with start-up companies such as Amy Believes in Pink Boutique, Kaeli Smith, Sea Dipped, and several independent influencers. Her work has been featured on TLC, J.Crew, and Coastal Living. With her background in design and social media managing, Foery will be guiding BAYDOG’s content creation and brand identity.
“We are very excited to add Mikey and Morgan to our team,” said Barton O’Brien, founder of The Chesapeake Bay Dog Company. “They both bring a wealth of branding and social media knowledge to BAYDOG as we continue to grow online.”
Centrella concurred: “I’m thrilled to join the team and improve upon BAYDOG’s eCommerce and online experience to date. This brand at its core, has a story that resonates with customers both online and in the retail stores. Having been a Beagle owner for years, and now with a new Labrador retriever puppy, I know very well that when dogs are a central part of your family, you want the best for them. And you need the best gear for their activities. Whether it is hiking in the outdoors or getting out on the water, BAYDOG creates products for you enjoy life with your dog. Everything is designed to last and reasonably priced, which is a refreshing change from what you currently find in a lot of big box pet stores. And even more, BAYDOG is different from other performance brands because it truly fits your dog’s needs on the boat, trail or hunt.”
Foery mentioned: “I’m so excited to be joining BAYDOG and sharing the story of adventuring with your dog. Growing up in Annapolis, we always took our dogs on the boat, to the beach, on hikes, anywhere imaginable. BAYDOG’s story and products make all of those adventures better. It is thrilling to work with a team, and customers, who love their dogs as much as we do and want the best products for them. I love the brand and cannot wait to see how we can continue to expand our social media presence.”
The Chesapeake Bay Dog Company launched in 2018 and is headquartered in Annapolis, Md. It is 100 percent veteran-owned and offers a full line of performance-oriented dog accessories. All products are 100 percent guaranteed and can be found in over 450 stores nationally and in Canada.